Seven Digital Media Trends of 2011

 1. Print Goes to the Tablet
 Reinvention and new digital distribution is better late than never for print media. Some big breakthroughs are on the way for print media moving onto the tablet. Touch screens are the new newsprint.

Last month, a new iPad only newspaper was announced by Apple and News Corp. Rupert Murdoch is investing $30 million to create The Daily, a new “paper” that will have no website and… no paper. It will only be available through an iPad application, which will cost $0.99 per week to use.


Wired Magazine and Adobe Digital Publishing have also been collaborating to create a new digital magazine experience for the iPad, Kindle, and other mobile devices.

The business model for distribution via tablet has also become more competitive. Amazon.com announced last month that they would pay publishers 70% of the retail price of their magazines and newspaper sales on the Kindle electronic reader—a virtual 180 degree turn from the terms the company previously had with major publications like the Wall Street Journal.

2. The Digital Talent Pool
Media Executives: Forget everything you think you know about where your talent pool is forming. It’s not growing in smaller markets, and with a few exceptions, it’s not coming from your programming or sales internship programs. Thereal talent—the ones you really want—are entrepreneurial and creative, and they’re not waiting around in your lobby to get a job. They’re trying it on their own.

Media outlets will find future talent on YouTube, iTunes, or other popular audio/video on-demand sites like BlogTalkRadio. In fact, equal-opportunity stages like the above-mentioned sites already made stars out of many living room dwellers.
This year in Radio3D, we have featured a number of YouTube producers who are earning six figure incomes by creating videos on a regular basis on all sorts of topics from how-to videos to comedy spoofs.

NBC Universal announced an initiative last week to harness the power of the 20 most influential Twitter users in each of the ten markets where NBCU has a local TV station. They will select 20 popular “tweeters” in each market to create content for their websites, broadcast segments, and other distribution channels.

3. Deal Hunters
If you are a deal-seeker and coupon-clipper, this is the most glorious time to be alive! Groupon is just one of many local deal-brands that are emerging now with growing reach and success stories. Other players in the deal-and-savings space include The Dealmap, AOL Wow, Dealradar, and Yipit. Amazon.com and eBay are also investing in the local retail business. This is a significant move by ad networks that have typically been national in focus. Now, there will be more local reach where radio, television, and print have long exclusively dominated.

4. Mobile Momentum
Like radio, mobile media is instant and portable. It has one more killer trait though—it’s personalized. It may be premature to say that mobile has revolutionized the way people consume entertainment and news, but it is certain that mobile has changed the way we communicate.

Next year will bring some big breakthroughs for traditional media in the mobile world. Right now, radio does mobile through a one-way speaker into the car. Mobile media offers a whole new toolbox for creating a mobile brand experience for radio stations.

Any radio station without a strategy for reaching mobile users in 2011 is woefully behind and missing a major opportunity to reach literal movers-and-shakers in the marketplace.

5. Social Nets Deliver Qualified Traffic
Facebook and Twitter are significant traffic and awareness drivers—especially when used in tandem with traditional media. Already, many ad agencies use social media to amplify a client’s local reach and customer engagement. The cost of marketing on Facebook and Twitter makes it hard to justify their absence in any marketing strategy.

Social networking for broadcasters will become an even more important part of maintaining and growing audience. Next year, smart broadcasters will use social networking as a way to drive web engagement, tune-ins, and time spent viewing/listening.

6. Power to the People
Audience-driven television shows like Dancing with the Stars, American Idol, and America’s Got Talent have harnessed the power of the crowd to create compelling and interesting programming. Watch Twitter or Facebook during any big TV show, whether it’s the NBC Christmas Special or Glee, and you’ll see people posting comments and having conversations about the programming in real time.

In my other life as President of Listener Driven Radio (LDR), we have been working with radio stations to create interactive broadcast programming. Our software is in use at some of the world’s leading broadcast companies, and we’re seeing some fascinating impact on station ratings and website traffic as a result of empowering the audience to participate in real-time programming. We’ve seen real-time voting on music stations impact tune-ins and website traffic. In an instant-gratification society, giving your audience real-time influence in programming is natural and powerful.

7. Target Power
Digital ad targeting technology is getting better, more accurate, and more important to ad buyers. Precise geographic, demographic, and psychographic targeting is increasingly valuable, and I anticipate the technologies and systems that make better targeting possible will appreciate in value in 2011. Broadcasters’ digital outlets have a unique asset already, in that their digital audiences are largely concentrated with a specific demo group / lifestyle group respective to the station. Broadcasters have an important road ahead of them in developing audience databases, since precise tracking/databasing of the audience is the first step in making targeting possible.


Cite: http://fullthrottlecountry.blogspot.com/2010/12/seven-digital-media-trends-of-2011.html

5 Social Marketing Predictions for 2011

Another year is almost over. The Christmas Number 1 song has been decided (in the UK at least); the web has proved that even after a brutal recession, people still need to shop; and, after a year in which Facebook & Twitter became (if they weren’t already) true phenomenons, we had the interesting experience of watching political leaks going social. Watergate 2.0 if you like.

So what did we learn from the spread of social in 2010? What does any of this mean for the wider web, and world, and what does it herald for 2011? Well, my predictions have often been proved wrong, but where’s the fun in not even trying?

1. Facebook to hit the 1 billion mark

I’ve explained the thinking behind this projection before (basically I’ve mapped the numbers in Excel, and we know Excel never lies), and as time goes on, I think it’s only getting more likely. Holland is now the only developed/Western nation holding out against Facebook dominance and the surge in uptake of smartphones means that this projection now looks like being quite a modest one.

2. Foursquare will remain a (respectably sized) niche

Foursquare has been the buzzword to drop in meetings this year, in a way reminiscent of Twitter or Facebook in years past. However, despite all the hype, and high-profile brand partnerships, its user base is still relatively small: 5 million as of the start of December.

Whilst there is no doubt that location will play a part in the development of the web, it has always struck me that the game mechanic that lies at the heart of Foursquare (and most of its main rivals) will always remain a little to niche, especially when it’s tied to something (publicising location) so many people still feel uncomfortable doing.

3. Groupon will be 2011′s Twitter

What I mean here is that Groupon will be the site that every brand brings up in marketing meetings: you could argue it was 2010′s Twitter, seeing as how it’s the fastest growing company ever, and turned down a Google deal worth $6 billion. But whilst it’s been building a hugely impressive business, it’s not yet the cool kid that brands want to deal with, probably due to the fact that it’s been targeting small businesses. That will change.

And whilst many companies will have an issue with discounting their brands (discount customers tend to be less loyal, and it’s hard to go back when you’ve slashed your price), the sheer size of Groupon’s audience (more visitors in the US than Foursquare gets globally).

4. Offline will become social as connected TV becomes a reality

Again, hardly ground-breaking, but I do feel 2011 will see social TV move from two screens to one. Google TV is live, Apple TV (though hardly social) is finally getting some love from Steve Jobs, whilst Microsoft apparently also has plans in this field.

Interestingly, the Seattle behemoth might well be on to the best bet, due to its existing Xbox platform: moving from a console aimed at hardcore gamers, to one targeting families, and which allows for web based commerce and viewing as well as gaming, might well prove to be the perfect package.

5. Google won’t release a social network

Again, I’m hardly doing a Julian Assange here and releasing state secrets, but from conversations with Google, as well as their public announcements, I think it’s safe to assume that Google’s push into social won’t involve directly taking on Facebook.

Instead, their social layer (taking elements of Buzz & Wave) is likely to allow people to share different content with different groups of friends/colleagues, rather than forcing you to share everything with everyone, an idea that Mark Zuckerberg derided as out of date. Until he changed his mind, that is.

So, with all these predictions, what will 2011 end up looking like? Well, probably a lot like 2010. It’s often hard to remember that those of us who work in digital marketing tend to be more than just a little ahead of the curve.

This Gapingvoid cartoon always highlights this for me: penned in 2007, it suggests that Twitter was already boring by that point, years before most people had already heard of it. Just because something is new, doesn’t mean it will automatically become mainstream, and the tricky bit is spotting which ones will.

What we can be reasonably sure of though, is that 2011 will see a continuing convergence between devices, channels & sectors as TV, mobile & search all become increasingly social. If 2010 was the year when many brands finally asked whether they could afford to try social, 2011 will be the year where we’ll be asking them whether they can afford not to.

Source:  http://searchengineland.com/5-social-marketing-predictions-for-2011-58541

Social Media Marketing Plan

Social Media Marketing Plan

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: http://chiefingredient.com/blog/wp-content/social-arena-marketing-prep.jpg

How Search Works

Source: http://www.youtube.com/watch?v=BNHR6IQJGZs&feature=channel

Social Search Demonstration

Source: http://www.youtube.com/watch?v=ZqWJxgp-_mU&feature=channel

How Google Social Search Works

Source: http://www.youtube.com/watch?v=BlpTjP6h6Ms

How Matt Cutts uses Twitter

Source: http://www.youtube.com/watch?v=kAIDgv1UlFQ

Does Google Use Data from Social Sites in Ranking?

Top Online Marketing Resources and Websites

A quick list of some of marketing resources,
Marketingsherpa.com – One of the top research firms that track with is and is not working in all aspects of marketing. Well known for their charts of the week and whitepapers, their work is often cited by other top marketers.
marketingpilgrim.com – Stay current with the latest in online marketing news and developments.
Marketingprofs.com – Excellent marketing tools and advice for the marketing professional. Very timely and action oriented information that can be applied immediately to improve your success.
Quantcast.com – Especially their Media Planner tool, because you want to make the right media buying decisions based on vertical, demographics etc
Google Alerts – because you want to track what people are saying about your brand
pipl.com – A great way to do homework on prospects or clients.
ppchero.com – Learn potent pay-per-click strategies and tactics.
trendistic.com – Discover trends on Twitter.
Google Insight – With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties
sethgodin.typepad.com/seths_blog/ - Seth is one of the cornerstone conversation creators for the Marketing world. He is a best selling author and trend setting in the marketing world.
web-strategist.com/blog/ – Jeremiah Owyang is a Web Strategist. I will not go so far as to call him a futurist but he is on the cusp of emerging communications including social media and the impact to the individual and to society.
kaushik.net/avinash/ - Avinash Kaushik has built the seminal site on web analytics and understanding the intention buried in the data.
marketingcharts.com – Chats and data for markers in Web and Excel format.
econsultancy.com – Home of Rebecca Lieb – an accomplished and potent author of SEO books. The site provides expert advice on improving digital marketing and e-commerce.
webinknow.com– Online marketing and PR, an excellent resource where David Meerman Scott asks some of the most provocative questions in marketing today.
thefuturebuzz.com – Adam Singer talks about spreading buzz online for whatever you are doing.

Source:  http://www.bradslavin.com/2009/11/01/top-online-marketing-resources-and-websites/

The Vendor Client relationship - in real world situations

Following Rules and Best Practices on Twitter

What is following?
Following is a way to receive information, in the form of tweets, from a person, company, or organization. If an account seems interesting, you can follow that account and see their updates in your timeline. This page discusses some of the limits and best practices regarding following on Twitter.

What are the limits?
We don’t limit the number of followers you can have. However, we do monitor how aggressively users follow other users. We try to make sure that none of our limits restrain reasonable usage, and will not affect most Twitter users.

We monitor all accounts for aggressive following and follow churn (repeatedly following and un-following large numbers of other users). You can read more about these below, but if you don’t follow or un-follow hundreds of users in a single day, and you aren’t using automated methods of following users, you should be fine. Please note that the only automated following behavior that Twitter allows is auto-follow-back (following a user after they have followed you). Automated un-following is also not permitted. Please review our Automation Rules and Best Practices for more information on automating your account.

What is aggressive following?
Following users is a way to see their updates in your timeline. If an account seems interesting, feel free to follow it! Many Twitter users receive email notifications when someone follows their account or check out the profiles of new followers to see if they share common interests. If some accounts are aggressively or indiscriminately following hundreds of accounts just to garner attention, it makes Twitter a less-nice place to hang out.

What is aggressive follow churn?
If you decide to follow someone and then change your mind later, that’s fine! You can just visit the person’s profile page and then un-follow them. Aggressive follow churn is when an account repeatedly follows and un-follows large numbers of users. This may be done to get lots of people to notice them, to circumvent a Twitter limit, or to change their follower-to-following ratio.

These behaviors negatively impact the Twitter experience for other users, are common spam tactics, and may lead to account suspension.

Additional limits if you are following 2000 or more people:
The rules about aggressive following and follow churn still apply. In addition, every user can follow 2000 people total. Once you’ve followed 2000 users, there are limits to the number of additional users you can follow: this limit is different for every user and is based on your ratio of followers to following. When you hit this limit, we’ll tell you by showing an error message in your browser. You’ll need to wait until you have more followers in order to follow more users—basically, you can't follow 10,000 people if only 100 people follow you. When you reach a daily or total limit and we show you an error message, you've hit a technical limit imposed to limit egregious behavior by spam accounts and to prevent strain on the site. These are just the technical limits for your account; in addition, you are prohibited from aggressive following behaviors. These behaviors may result in account suspension, regardless of your account's technical ratio.

Limits improve site performance by ensuring that when we send a person's message to all of their followers, the sending of that message is meaningful. Follow limits cannot be lifted by Twitter, and everyone is subject to them, including verified and developer accounts. Based on current behavior in the Twitter community, we've concluded that this is both fair and reasonable.

Why does Twitter monitor following behavior at all? Isn’t this a social network?
Twitter monitors following behaviors and limits some behavior in order to make using Twitter a more positive experience for everyone.

Twitter facilitates social networking, but it's not a social networking website. In fact, the way Twitter works is quite different from social networks: when you accept friend requests on social networks, it usually means you appear in that person's network and they appear in yours. Following on Twitter is different, because instead of indicating a mutual relationship, following is a one-way action that means you want to receive information, in the form of tweets, from someone. Twitter allows people to opt-in to (or opt-out of) receiving a person's updates without requiring mutual following.

If you follow too many people, there’s no way you can keep up with everyone's updates in your timeline. If you need to communicate with someone but don't need to see their updates everyday, you don't have to follow them. Send them an @reply when you need to; it doesn't require following and your update will appear in the person's replies tab, so they can reply back.

In addition, limits on Twitter alleviate some of the strain on the invisible part of Twitter, which prevents error pages and downtime on the visible part. For the sake of reliability, we've placed limits on actions like following, API requests per hour, and number of updates per day (see this page for more information on updating and API limits).

Finally, follower violations are one tactic that spammers often use to abuse Twitter, so monitoring for abuse is one way to reduce spam on Twitter.

Using Third Party Applications to “Get More Followers Fast!”
You may encounter websites or applications claiming they can help you get lots of followers quickly. These programs may ask for payment for followers, or ask you to follow a list of other users in order to participate. The Twitter Rules addresses the use of these programs by disallowing:

    * Using or promoting third-party sites that claim to get you more followers (such as follower trains, sites promising ‘more followers fast,’ or any other site that offers to automatically add followers to your account).

When you give out your username and password to another site or application, you are giving control of your account to someone else. They may then post duplicated, spam, or malicious updates and links, send unwanted direct messages, aggressively follow, or violate other Twitter rules with your account. When these applications do add followers to your account, they are often abandoned or bot accounts that are not reading your updates. If a third-party application causes your account to violate the Twitter Rules, your account may be suspended.

Some third-party applications have been implicated in spam behavior, fraud, the selling of usernames and passwords, and phishing. Please do not give your username and password out to any third-party application that you have not thoroughly researched.

Following limits? But I'm whitelisted!
Some API administrators have whitelist status so their applications can function without hitting certain system limits. Whitelisting means that an application can have more API requests per hour; it does not increase the follow limits. All whitelisted accounts are still subject to follow limits.

So how am I supposed to get followers?
Remember, Twitter isn’t a race to get the most followers. If you follow users that you’re interested in, it’s more likely that legitimate users will find you and read your updates. People follow other users on Twitter to read updates that are interesting to them. Aggressively following and un-following accounts is frustrating to other Twitter users, and degrades the Twitter experience for everyone.


Source: http://support.twitter.com/articles/68916-following-rules-and-best-practices

What is Twitter OAuth Approval

As discussed above, you may post manually-approved, compensated tweets through a third-party application with Twitter OAuth approval. If an application has OAuth approval, the following will be true

1. You allow the application access by approving their connection, not by giving out your username and password.
2. Once approved, you’ll be able to see and revoke the connection from your connections tab.

When Tweets come from a third-party application, the name of the source is included to the right of the time-stamp, like this:

Updates posted using the general API without Twitter OAuth will instead say "from API” as the source. We do not allow advertising posted through general API applications. If you find your account posting ads such as these, please change your password and revoke unwanted connections. You can find more information, and a technical walk-through for allowing and revoking API access, the help page on Connecting to Third-Party Applications.

Automation Rules and Best Practices on Twitter

Most users will not need to review this document; however, some people are keen on automation. Unfortunately, spammers have also taken advantage of automation, to the frustration of genuine users. This page has information on what account automations are allowed and which ones could get your account filtered from search or even suspended or terminated.

How Automation Works
In order for an outside party to post to your account or perform other account actions (like following), you have to grant them access by either establishing a Twitter Connection or by giving them your username and password. Please see our help page on Connecting to Third-Party Applications for information on the difference, and how to revoke access for each method.

Ultimately, you are responsible for the updates to your timeline and the actions of your account, which means you shouldn't give control of your account to a third-party unless you've thoroughly investigated the application. If you decide to automate any account actions, you will need to manage your automations carefully to avoid violating the Twitter Rules. Violating these rules may result in account suspension or termination, or your account being filtered from search, regardless of whether you performed the violation manually, or allowed an automation to do so!

Automating your Tweets
Automating Your Tweets Based on an Action You've Completed
Maybe you want to post to your Twitter timeline whenever you upload a video to YouTube, create a new photo album, or beat a high score in your favorite game? Sounds great! It’s generally fine to update your Twitter account when you complete a particular action. Just be careful—if you post similar updates too frequently, your followers might get a little bored!

Automating Your Tweets by Streaming External Information
If you want to automate your account with a feed from your personal blog or updates from your RSS feed, please consider the following:

    * Feeds of your own blog: It’s generally fine to automate your account with updates of your own content; just be sure to review the Twitter Rules before setting up your automation.
    * Feeds that go through redirects or ad pages: If you're posting automated links that redirect through landing or ad pages before the final content, your account may be suspended for posting misleading links, a violation of the Twitter Rules.
    * Feeds for community benefit: We welcome feeds that are used for community benefit or provide non-commercial information to a niche group of users, such as local weather feeds or transit information.

Automatically Tweeting to Trending Topics 
Trending topics are the most tweeted-about topics on Twitter. Posting to current trending topics in an automated fashion can degrade the experience for other users, and may result in your account being automatically filtered from search. If this happens, your followers will still see your tweets but you won't show in search results.

Automating your tweets to include references to unrelated trending topics will result in account suspension.

Mass-creating Automated Accounts
There are legitimate reasons why users may have multiple accounts. Creating serial or bulk accounts with overlapping use, however, is prohibited. Please file a support ticket if you have questions on appropriate use. Include the list of accounts and your planned use of each account; accounts with overlapping use cases are generally not approved.

We have allowed multiple, automated accounts for community benefit. For example, Twitter users can now find out when the Hubble passes overhead, whether they’re in San Francisco or Hong Kong. Such accounts are generally filtered from search results as they often post similar updates across multiple accounts. Users operating serial accounts must maintain them within the Twitter Rules, and violations may result in permanent suspension of all related accounts.

Automated Advertising Updates
We are continuing to consider the issue of advertising on the Twitter platform. We're committed to encouraging and supporting individuals and businesses who want to discuss and promote the products they care about. At the same time, we’ve also seen an increase in the number of fully-automated, spam accounts promoting affiliate offers. These accounts use automated following, automated @replying, and serial account creation to spam other users with mass-created advertising. These behaviors are all prohibited by the Twitter Rules.

The guidelines in this section are meant to both reduce automated spam on Twitter, and provide guidance for users interested in including advertising for others in their timeline.

Automated or mass-created affiliate advertising is not permitted on Twitter.
Updates that are posted automatically to your account through a tool or third-party application, for which you are compensated (whether on a "per-click," "per-sale," "per-tweet," or other basis), are prohibited.

We’re still thinking about the full spectrum of advertising on Twitter; in the meantime, other forms of advertising and promotion are allowed, but subject to the rules in this document. The following forms of advertising are not prohibited:

    * Promoting your own business or website.
    * Tweeting unpaid consumer recommendations.
    * Tweeting sponsored or compensated links and updates that you have manually posted or approved.

Your tweets may be sponsored by a third-party if you manually post or approve each sponsored tweet before it is posted. These updates may not be automated or scheduled in advance. The following rules also apply:

   1. All sponsored or paid updates must be manually approved. You should either manually post these to your account, or individually approve the tweets to be posted to your account.
   2. You shouldn't repeatedly post the same ad updates.
   3. If you're using a third-party tool or application to approve and post your tweets, it must be an application with Twitter OAuth approval. Please see the FAQ below for more information.
   4. You should disclose when you post a compensated or sponsored update.

Users combining advertising with other automations should be particularly careful to review the Twitter Rules and Follow Rules and Best Practices.

Finally, please do not attempt to circumvent our guidelines on automated advertising by creating lots of bot accounts that promote similar or duplicate websites (or websites with scraped content); these accounts may be permanently suspended or terminated.

Automating other Account Actions
When you’re automating account behaviors like @replies, mentions, DMs, and retweets, we recommend you follow a general guideline: be nice to other Twitter users. In general, we take a skeptical view of disingenuous social action. If your actions are annoying a bunch of Twitter users, you probably will want to rethink or adjust your automation. Here are some more specific guidelines.

Automated @Replies and Mentions
The @reply and Mention functions are intended to make communication between users easier, and automating these processes to place unsolicited messages into lots of users’ reply tabs is considered an abuse of feature. If you are automatically sending @reply messages or Mentions to a bunch of users, the recipients must request or approve this action in advance. For example, sending automated @replies based on keyword searches is not permitted.

Users should also have an easy way to opt-out of your service (in addition to the requirement that all users must opt-in before receiving the messages). We review blocks and reports of spam, so you’ll need to provide a clear way for users to stop your messages.

Automated Retweeting of Other Users
Retweeting someone means you think your followers should see their tweet. When you’re retweeting in an automated fashion, and especially based on an automated search or keyword, this becomes less true.

We discourage the automatic retweeting of other users based on a particular keyword and may suspend or terminate accounts that engage in this behavior, particularly if they are being frequently blocked and reported as spam by the users they are retweeting. If you are retweeting users just so they will see your update in their replies folder and look at your account, this is akin to @reply spam and your account may be suspended or terminated.

Automated Following and Un-Following
Twitter users often review the profiles and recent tweets of their new followers. Being followed in a bulk, automated fashion can make this process bothersome and makes Twitter a less fun place to hang out.

The only auto-following behavior Twitter allows is auto-follow-back (following a user after they have followed you). Automated un-following is also not permitted. If you find yourself frequently needing to un-follow large numbers of users, you might consider reviewing your criteria for following them. Please review our Follow Rules and Best Practices for a detailed discussion of following recommendations.

Also note that in the general Twitter Rules that "get followers fast" applications and services are not allowed. Do not surrender your username and password to them.

Automating Your DMs (Direct Messages)
Including an automated “thanks for following” message to your new followers might be annoying to some users. We do not recommend, but generally do not regulate, this behavior; if you receive a DM you don’t like, you can un-follow that user and they will no longer be able to send you messages.

Automation that Causes Your Account to Violate the Twitter Rules
If your account automation is causing your account to violate the Twitter Rules (by retweeting spam updates, repeatedly posting duplicate links, etc.), your account may be suspended or terminated. You are responsible for the updates on your account, so please do not add automations unless you are confident you will be able to manage your account within the rules

Source: http://support.twitter.com/forums/10711/entries/76915

Social Media for Marketing

"Simply social media marketing is a marketing strategy to get connected and communicate with the customers about our services or products by using social media optimization techniques through social media network".

For instance,
Facebook - Social Networking Site
Twitter - Micro Blogging
Linkedin - Professional Networking Site